ジャーナリストもblogからアイデアを得ているんですね。53%なんて驚きです。特ダネを得るためというのも33％と高いし、情報源の調査として使用している人も33%だし。
blog恐るべし！
ネタ元はhttp://www.clickz.com/news/article.php/3514176
The Euro RSCG/Columbia study shows that more than 51 percent of journalists use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. By contrast, a recent Pew Internet and American Life Project survey showed that just 11 percent of the U.S. population as a whole reads blogs.
"The fact that the media are using blogs for reporting and research... demonstrates that blogs have an enormous potential to not only influence the general public, but to influence the influencers -- journalists and the media -- as well," said Aaron Kwittken, CEO of Euro RSCG Magnet, in a statement.
Journalists mostly used blogs for finding story ideas (53 percent), researching and referencing facts (43 percent) and finding sources (36 percent). And 33 percent said they used blogs to uncover breaking news or scandals. Still, despite their reliance on blogs for reporting, only 1 percent of journalists found blogs credible, the study found.
"The fact that the media are using blogs for reporting and research... demonstrates that blogs have an enormous potential to not only influence the general public, but to influence the influencers -- journalists and the media -- as well," said Aaron Kwittken, CEO of Euro RSCG Magnet, in a statement.
Journalists mostly used blogs for finding story ideas (53 percent), researching and referencing facts (43 percent) and finding sources (36 percent). And 33 percent said they used blogs to uncover breaking news or scandals. Still, despite their reliance on blogs for reporting, only 1 percent of journalists found blogs credible, the study found.
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